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3 Out Of 4 Smartphone Users In India Suffering From Nomophobia: Study

New Delhi: Three out of 4 individuals in India have Nomophobia, the concern of being indifferent from their smartphone, a report by world good system model OPPO and Counterpoint Research stated on Friday. About 72 p.c of smartphone customers in India expertise low battery nervousness at a battery stage of 20 p.c or decrease, whereas 65 p.c of smartphone customers undergo emotional discomfort in case of smartphone battery drainage, based on the report.

The report, titled ‘NoMoPhobia: Low Battery Anxiety Consumer Study’, delved into the patron mindset to grasp how dying batteries have grow to be a serious set off for this phobia. ((*4*))

“OPPO prides itself on its technology Innovation, and we constantly rely on studies to understand consumer needs. Our mission is to create products and experiences that bring lasting value and kindness to the world,” stated Damyant Singh Khanoria, CMO, OPPO India. (Also Read: Get Samsung Galaxy A14 5G For Just Rs 1299 – Here’s How)

“This study offers valuable insights into the nuances of Nomophobia, which will help OPPO deliver solutions that address these articulated needs and concerns,” Khanoria added.

According to the report, 42 p.c of respondents use smartphones most for leisure, the place social media is on the prime, 65 p.c of customers sacrifice cellphone utilization to preserve battery whereas 82 p.c restrict their social media utilization.

Research Director Tarun Pathak stated that smartphones have grow to be our private universes that allow us to remain linked, personally and professionally, and likewise for leisure.

“Consequently, many of us have developed a phobia of being without our phones. As a result, people often feel anxious at the thought of running out of battery and being unable to use their phones,” he commented.

“The feeling of low battery anxiety is higher among the working age group of 31 to 40 years followed by the age group of 25 to 30 years,” Pathak added. OPPO India now turns into one of many largest cell phone manufacturing centres in India.

The firm has greater than 65,000 channel companions throughout the nation and repair centres in over 530 cities, supporting over 150,000 households throughout India.


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