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HomeSportsIPL 2023: Advertisement for TV takes fall, digital platform ropes 26 sponsors

IPL 2023: Advertisement for TV takes fall, digital platform ropes 26 sponsors

MS Dhoni, Hardik Pandya in action
Image Source : AP MS Dhoni, Hardik Pandya in motion

Indian Premier League 2023 is inching in the direction of its closing levels with solely three groups in competition to win the trophy. While Chennai Super Kings have sealed their berth within the closing conflict, Mumbai Indians and Gujarat Titans will face one another within the Qualifier 2 to find out the opposite finalist. The match which started on March 31 will end with the ultimate conflict on May 28.  Digital has overtaken TV as a most well-liked medium to look at IPL 2023, in keeping with BARC Data and The commercial for TV has additionally taken a substantial fall.

According to BARC information, the declining viewership is seen within the frequency of IPL match-watching on tv. The variety of matches watched on IPL has been declining since IPL 2020 and is at its lowest level this version of the match.

The declining viewership has impacted the variety of advertisers promoting on TV this IPL. The variety of advertisers on TV has dropped by 40% as in comparison with the earlier season.

While the numbers on the digital platform are record-breaking this season. The CSK vs GT match on Tuesday clocked 2.5 crore views, the highest-ever concurrent viewership. The whole IPL views on digital have already crossed over 1300 crore mark, setting a world document. 

In phrases of sponsorships and advertisers, the digital platform has roped in 26 sponsors, the best ever for any sporting occasion.

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