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‘Don’t Be A Fanboy’: boAt Takes On Apple In Its New Ad Campaign; Heres How Netizens React


New Delhi: In a world filled with aggressive markets, all firms use creativity to seize the eye of shoppers and acquire an edge out there. India’s fastest-growing audio wearable model, boAt, showcased its creativity in a current advert by taking a sarcastic dig at its Cupertino-based competitor, Apple.

Now, the patron electronics model has performed with phrases with out straight naming Apple. The firm used phrases like ‘i’, ‘pro-max’, and the social recognition related to Apple merchandise in its newest commercial. 

Indian audio model additionally urged individuals to modify from Apple to boAt. Meanwhile, many individuals appreciated the model’s creativity within the marketing campaign, however a number of customers have been left unimpressed.

The audio product firm boAt shared a current commercial in video format on X. In the promotional video titled “Don’t be a Fanboy” launched by the corporate on X platform, a proud member of the boAt group, known as a “boAthead,” is portrayed alongside a household of devoted “Fanboys” symbolizing Apple lovers. 

The commercial humorously showcases the revolutionary options of boAt’s newest merchandise whereas gently poking enjoyable on the household’s loyalty to conventional options and Apple’s legacy merchandise like AirPods. 

Apart from this, the official deal with of boAt talked about that, “Disclaimer: No Fruits were harmed in the making of this film. It’s time to give an Indian brand a chance to compete on the global level. Don’t be a fanboy, be a boAthead.” 

Here’s How Netizens React?





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