New Delhi: As the Indian authorities takes robust stand on AI-generated faux content material particularly deepfakes, Google on Wednesday mentioned the corporate’s collaboration with the Indian authorities for a multi-stakeholder dialogue aligns with its dedication to addressing this problem collectively and making certain a accountable method to AI.

By embracing a multi-stakeholder method and fostering accountable AI growth, we are able to be sure that AI’s transformative potential continues to function a pressure for good on this planet, mentioned Michaela Browning, VP, Government Affairs & Public Policy, Google Asia Pacific.

“There is no silver bullet to combat deep fakes and AI-generated misinformation. It requires a collaborative effort, one that involves open communication, rigorous risk assessment, and proactive mitigation strategies,” Browning added.

The firm mentioned it’s happy to have the chance to companion with the federal government and to proceed dialogue, together with by its upcoming engagement on the Global Partnership on Artificial Intelligence (GPAI) Summit.

“As we continue to incorporate AI, and more recently, generative AI, into more Google experiences, we know it’s imperative to be bold and responsible together,” mentioned Browning.

The Centre final week gave a seven-day deadline to social media platforms to tweak their insurance policies as per Indian laws with a purpose to deal with the unfold of deepfakes on their platforms.

Deepfakes may very well be topic to motion below the present IT Rules, notably Rule 3(1)(b), which mandates the removing of 12 kinds of content material inside 24 hours of receiving consumer complaints, mentioned Minister of State for Electronics and IT Rajeev Chandrasekhar.

The authorities may also take motion of 100 per cent of such violations below the IT Rules sooner or later.

According to Google, it’s trying to assist deal with potential dangers in a number of methods.

“One important consideration is helping users identify AI-generated content and empowering people with knowledge of when they’re interacting with AI generated media,” mentioned the tech big.

In the approaching months, YouTube would require creators to reveal altered or artificial content material that’s practical, together with utilizing AI instruments.

“We will inform viewers about such content through labels in the description panel and video player,” mentioned Google.

“In the coming months, on YouTube, we’ll make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using our privacy request process,” it added.

Google not too long ago up to date its election promoting insurance policies to require advertisers to reveal when their election adverts embody materials that is been digitally altered or generated. “We also actively engage with policymakers, researchers, and experts to develop effective solutions. We have invested $1 million in grants to the Indian Institute of Technology, Madras, to establish the first of its kind multidisciplinary center for Responsible AI,” Browning famous.